How Your Biometrics Can Make Super Bowl Ads Better

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How Your Biometrics Can Make Super Bowl Ads Better

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This article from weird.com is based on a very interesting product for testing advertising effectiveness. My colleagues and I are actually applying for a grant that is very similar to what this article is about. We try to use fMRI to measure the effectiveness of commercials. One of the main things is that we only use nonverbal methods such as fMRI, PAD and EEG brain scan to measure consumers' brain mapping and emotional response to commercials.