I've watched this video long time ago, but the book he mentioned about (Blink) was actually assigned as a required book for my Advertising Creative Strategy class. After I finished the book, I watched this video again and had some new perspective on it. Very interesting talk and book which is about our unconscious judgement - thin slicing. Although I prefer his first book "tipping point" than "blink". I'll post some idea about "Tipping Point" soon.
About Me
- Vivi Xie
- I recently finished my Ph.D. at the University of Florida, with a focus on audience analysis, social influence and consumer behavior. My passion and career goals are to apply these principles to an array of social and economic policy issues such as health, poverty, education and community development. These include conducting qualitative and quantitative research and analysis, as well as consulting private and public organizations to aid in program development and evaluation.
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