when we see a commercial like this, what do we do? we might go to google and search who "Isaiah Mustafa" is; or we might go on youtube and get more similar Old Spice commercials by Isaiah Mustafa, and then send them around to friends. Do we want to share how loyal we are with this brand? no we share them simply because they are funny!
- a very successful example of online world of mouth.
About Me
- Vivi Xie
- I recently finished my Ph.D. at the University of Florida, with a focus on audience analysis, social influence and consumer behavior. My passion and career goals are to apply these principles to an array of social and economic policy issues such as health, poverty, education and community development. These include conducting qualitative and quantitative research and analysis, as well as consulting private and public organizations to aid in program development and evaluation.
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